NickName

1. Do a few searches on your favorite brands, notice what stands out to you about their logo/brand identity.  Make a list of what visual elements you are drawn to.
What most stands out is the colors used to create mood and feeling in the logo. Most are very contrasting bright colors which I find very intriguing. 
2. Do some general searches on common logos. Make a list of what elements stand out to you (positively or negatively) The words stood out to me the most on the logos
Neg: How some of the text overpowers the image, too simple,
POS: Cool logos with interesting photos, the colors used, the text, how the logo make me feel.
3. Make a list of all the nicknames you have had in your life choose one or two to make a personal logo. 
Sammalamadingdong, SammyJo, Sammy, Sam, Sammy Lamby